Watch your back, Amazon: Target's coming for you with a major one-day sale on July 17 — right in the middle of Amazon Prime Day.

Target will have tons of items from makeup to furniture on sale for everyone (read: no membership required) to shop online. But if you're a parent, take note: You'll be able to score some major deals on children's toys and school supplies in particular. So not only can you check everything off that back-to-school shopping list, it's the perfect time to get a head start on your holiday shopping.

Starting today, certain toys are currently up to 50% off online at Target, and more top toy brands will be on sale starting tomorrow. As for school supplies, everything from pens and pencils to backpacks and lunch boxes will be on sale.

Oh, and just when you thought it couldn't get any better: Teachers get 15% off school supplies (including classroom storage supplies, tissues, and hand sanitizer) at Target all week long. According to a National Center for Education Statistics study, 94% of teachers buy supplies with their own money, so Target is here to make things a little easier for them. Just visit target.com/teacherprep to get your coupon to use in-store or online through July 21.

More Perks of Shopping Target's Online Sale:

  • Free 2-day shipping on orders over $35
  • REDcard holders get free 2-day shipping and 5% off
  • Spend $100 to get a free 6-month membership for same-day delivery with Shipt

Other highlights of Target's sale include 25% off beauty and personal care items, 30% off Target-exclusive home brands, up to 30% off select baby gear, and up to 30% off select Google products.

So why is Target having these crazy Black Friday-level sales in the middle of July? Well, they're trying to compete with Amazon Prime Day, which runs from 3 p.m. EST on Monday, July 16 through 3 a.m. EST on Wednesday, July 18 — and Target isn't the only store having a huge sale this week. Plenty of others are joining in on the price slashing:

Other Major Retailers Hosting Online Sales This Week:

  • Kohl's: Online-only Doorbuster Deals and $10 off when you spend at least $50 online through Tuesday, July 17. You can also get $10 Kohl's Cash for every $50 you spend through Wednesday, July 18, and an extra 15% off through Sunday, July 22.
  • JCPenney: The online-only Cyber in July sale is live through Wednesday, July 18, featuring extra 30% off select apparel, shoes, accessories, fine jewelry, and home items.
  • Walmart: Deals are running until Friday, July 20 across all departments, including up to 30% off smart home products and up to 50% off select toys and games. Free 2-day shipping on orders over $35.
  • eBay: Free shipping on all deals including 51% off manufacturer-refurbished KitchenAid Stand Mixers.
  • Bed Bath & Beyond: Find Beyond Week sales on over 1,000 items and get free shipping on orders over $29.
  • Macy's: The Black Friday in July sale is live through Tuesday, July 17. Get free shipping on everything and find big discounts on clothes, shoes, beauty, home, accessories, and more.
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From: Good Housekeeping US